2025 VA1 Resource Library

We all had a blast at the 2025 VA1 Governor’s Tourism Summit – but we hope that you left with a lot of insightful takeaways as well! If you want to review any of the compelling presentations from this year’s conference, or would like to share them with your colleagues, please take advantage of the resource library below. 

If there are any materials from the conference you’d like, but don’t see below, please reach out to Brittany Wojdyla for more information. 

Thanks again, and we look forward to seeing you at Kalahari Resort in 2026!

Keynote Presentations

Unlocking Possibility: AI for the Next Era of Tourism
Janette Roush, Brand USA

Help Them Thrive: Lead with Humanity and Cultivate the Best in Yourself and Others
Melissa Majors, Melissa Majors Consulting

Lead with Love
Al Hutchinson, AVH Enterprise

The New Rules of Business Success: Becoming THE Destination
John Schallert, Destination Business Expert

Global Marketing Insights – Drive Valuable International Tourism in Your Destination
Carroll Rheem, iolite group

Snackable Insights to Start Your Day
Dan Roberts, Virginia Tourism Corporation

The Art of Speaking, Actually Speaking, Advocacy
Josiah Brown, NY Sherpa

Virginia American Revolution 250
Cheryl Wilson, VA250 Commission

All In for What’s Ahead
Lindsey Norment, Virginia Tourism Corporation

Pre-Conference Sessions

Digital Content Workshop
Virginia Tourism Corporation

Smarter Email Marketing
Email Optimization Shop

The Untapped Potential of Accessible Travel
Wheel the World

Co-Op Marketing for DMOs
Sojern

All In: Marketing That Moves

Affordable Digital Solutions for Any Budget…A Sure Bet!
VistaMedia

Navigating the New Expectations of Event Planners
Cvent

How AI and Analytics Shape Tourism’s Future
Epsilon

How to Win More First Time Visitors
Josiah Brown

All In: Small Towns, Big Results

Powering Local Economies: SBDC and VMS in Action
Panel Discussion

Leveraging Funds & Partnerships for Impact
Letterpress Communications

Applying Destination Principles to Any Size Community
The Schallert Group

Beyond the Pumpkin Patch & Corn Maze: Fresh Paths for Agritourism
Simon Jones

All In: Tourism Innovation

VTC Grants Super Session
Virginia Tourism Corporation

PR Strategies for Tourism After Disasters
Hodges Partnership

All In for the Semi-Quin: America’s 250th in Virginia
VA250

From Vision to Vacation: Virginia’s Plan to Captivate and Compete
Hunden Partners

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