This Event is Sponsored by STR-Costar

Is this your first time attending VA1? Please join Brittany Wojdyla, VRLTA Vice President of Membership & Business Development, and Mark Shore, Visit Bath President & CEO on Wednesday, November […]

Join us at the Old Course Pavilion Hall on Wednesday, November 13 to kick off the VA1 Governor's Tourism Summit and celebrate the 20th Anniversary of the Crooked Road! Don’t […]

Join us for the VA1 Tourism Summit Student Session! This engaging student program will provide attendees with the information they need to pursue a career in tourism and hospitality, benefits […]

This year’s pre-conference workshop will be a two-part dynamic workshop. Meet the faces of Love Communications in the first hour with Adam Whalen, Vice President of Data Analytics & Research, […]

We are showing you the money! VTC is using a new grant management portal starting July 2024.  Learn how to navigate the new system and how to get reimbursed faster. In […]

  This Event is Sponsored by Advance Travel & Tourism

State of the Restaurant Industry: 2024 and Beyond Where is the restaurant industry heading the remainder of this year and into 2025? What will this future hold for Virginia restaurateurs? […]

  This Event is Sponsored by Tripadvisor

Digital Marketing - Understanding the Basics Join us for a review of digital marketing strategies found to be most effective in travel marketing. We’ll lay the foundation for each strategy […]

Unlocking Value: Leveraging Metrics that Matter for Board and Stakeholder Understanding and Engagement Learn how the state, its media agency, and other destinations leverage impactful metrics to enhance value and […]

Data-Driven Decision Making in Sports Tourism  As a sports tourism destination, do you know where your community ranks against your competitive set? In your region? In your state? How do […]

  This Event is Sponsored by MediaOne

They Stay Longer and Spend More: Strategies to Target the International Visitor With Dulles International Airport fully recovered, now is the time to expand your business by tapping into global […]

Unlocking Power of DEI in Hospitality and Tourism Marketing: Dollars and DEI Understanding Dimensions of DEI, why it matters, VA stats on State Diversity, Economic Impact of DEI advertising and […]

Improve your Grant Applications through Research, Targeted Marketing, Partnerships, and Advocacy You spoke. VTC listened! Changes are coming and you can find out how grants are being streamlined.  Learn how […]

From Hotel Rooms to Classrooms to Board Rooms and Back: Leadership Lessons From a 30-year Journey Giving up a great job in the hospitality industry many years ago in order […]

Join us in the exhibitor hall for the VA1 Taste of Virginia Reception! Connect with exhibitors over small plates and refreshments, or network with your tourism colleagues while recapping a […]

Opening Remarks: Secretary Caren Merrick The Honorable Caren Merrick with announce the 2024 Virginia Meetings Study and highlight the results to help grow tourism in the Commonwealth.  In 2023, meetings […]

  This Event is Sponsored by Our State

Strategic Organic Content: How Virginia Tourism Catapulted Instagram Growth This panel discussion will explore the intentional and strategic approach Virginia Tourism has taken to organically grow its Instagram presence over […]

Meet The New Faces of Tourism Get to know Virginia’s New Faces of Tourism with Eddy Alexander, producers of the popular industry podcast “Tourism Heads and Their Tales!” The numbers […]

A Deep Dive on the Contribution of Groups and Meetings to Virginia Following on from their main stage presentation, Dan and Vail will jump head first into the current state […]

  This Event is Sponsored by The Hodges Partnership

Destination Development - Planes, Trains, Hotels and Attractions Learn from this diverse panel of presenters on how to enhance your destination and create a must see visitor experience. See how […]

Workforce Development Panel: Preparing for the Future As Virginia’s hospitality and tourism industry continues to grow, so does the need for a skilled and motivated workforce. This panel discussion will […]

Inclusive Narratives: Exploring the Depths of Marketing Rooted in Safety and Belonging This session explores the shift in tourism marketing from emphasizing destination aesthetics to prioritizing emotional and mental safety, […]

Unveiling Virginia's Flagship Campaign Results Join VTC and its agency partners as we dive into the progress and impact of Virginia's latest flagship campaign, Vacation Starts with VA. We'll reveal […]

  This Event is Sponsored by Visit Virginia Beach