Super Session: Strategies to Target the International Visitor

They Stay Longer and Spend More – Strategies to Target the International Visitor

With Dulles International Airport fully recovered, now is the time to expand your business by tapping into global markets and reaching a broader audience.  This session will provide insights and practical strategies to attract international visitors, a lucrative market known for higher spending and longer stays. Let the VTC international team show you how easy and affordable it can be to put your products and messages on the global stage.

Key Discussion Points:

1. Connect with Tourism Representatives:
   • Hear insights on how to tailor your strategies effectively from VTC’s representatives for Canada, India, Japan, and Australia
2. Cost-Effective and Easy Strategies for Reaching International Visitors:
   • Discover how VTC’s global PR team can help you attract international visitors.
   • Learn about available marketing programs to target and engage international audiences.
   • See examples of successful implementations.
3. Product Distribution through Tourism Exchange USA:
   • Introduction to the Tourism Exchange digital platform.
   • Learn how to use this easy and free tool to expand your reach and sell your product worldwide

Panelists:

• President & CEO, Longwoods International, Amir Eylon
• Tourism Development Director, Gate 7, Australia, Penny Brand
• President, CWW, Japan, Marjorie Dewey
• Joint Managing Director, Sartha Global Marketing, India, Sheema Vohra
• Canada Media Relations and Marketing Specialist, VTC, Brigitte (Bri) Bélanger-Warner
• Associate Director, Global Media Relations and Marketing, VTC, Christi Braginton
• Chief Partnership Officer, Ink Global, Elias Manneh
• President, Tourism Exchange USA, Nate Huff

Moderator: Heidi Johannesen, Director, Global Marketing and Media Relations, VTC

Objective: This session will provide tourism professionals with practical methods to attract and retain international visitors. Attendees will learn that reaching a global audience is easier than ever by connecting with key international markets, utilizing digital platforms for worldwide product distribution, and implementing cost-effective techniques to engage their audiences. Participants will leave with a deeper understanding of how to expand their global reach and increase their international business success.