Jessica Zappola is the Vice President of Marketing at TIGER 21, where she leads global marketing strategy with a focus on brand growth, and international lead generation. With over 25 years of experience building demand generation pipelines and turning high-profile events into powerful platforms for engagement and acquisition, Jessica has helped organizations expand their global reach and deliver measurable growth across the U.S., APAC, and EMEA regions.
Before joining TIGER 21, Jessica served as VP of Marketing & Technology at the Global Business Travel Association, where she redefined event marketing campaigns, drove double-digit revenue growth, and elevated the organization’s presence with memorable member experiences.
Based in Wake Forest, North Carolina, Jessica is married with two kids and loves to travel, attend hockey games, and explore new experiences with her family. She is passionate about connecting people through meaningful events and creating marketing strategies that inspire and drive impact worldwide.
