Vail Ross is the former Senior Vice President of Global Business Development & Marketing at STR. Ross is a travel industry leader and sits on a number of association and non-profit boards; she was named one of the 100 Most Powerful People in Global Hospitality in 2022 by the International Hospitality Institute and one of Hotel Management’s Influential Women In Hospitality in 2019. Ross began her role as Managing Director of 2Synergize in 2024 — using her industry expertise to provide customer research, sales strategy consulting, sales intel, and data services for Simpleview customers.
