Seth Lawson serves as Director of Business Development for Epsilon, where he helps destinations, hospitality brands, and mid-market organizations harness identity-based digital media to drive measurable impact. With a career spanning tourism technology and marketing, Seth specializes in connecting DMOs with solutions that identify “true travelers,” optimize campaign performance, and prove economic outcomes across the entire visitor journey.
Before joining Epsilon, Seth worked with Threshold 360, supporting destinations nationwide with immersive virtual content strategies. Today, at Epsilon, he partners with state tourism offices, CVBs, attractions, and global brands to translate complex data and AI capabilities into practical strategies that resonate with stakeholders.
Seth is a frequent participant in industry events including Destinations International, ESTO, IPW, and many others. Based in Greenville, South Carolina, he combines a professional passion for measurable marketing with a personal enthusiasm for family, sports, and community.
