Director of Communications
Virginia Tourism Corporation
Juliana Thomas serves as Director of Communications for the Virginia Tourism Corporation, where she leads strategic communications and media relations to position Virginia as a premier travel destination. Juliana oversees VTC’s earned media strategy, public affairs, corporate communications, and crisis response, also serving as the agency’s lead spokesperson. With more than a decade of experience in tourism, marketing, and executive communications, Juliana has built trusted media relationships, secured dozens of national media placements, navigated complex communications challenges, and championed stories that highlight Virginia’s abundance of travel experiences.
Prior to joining VTC, Juliana served in various roles with Richmond Region Tourism, Spotts Fain, and the Office of Governor Glenn Youngkin. A proud James Madison University graduate (Go Dukes!) and lifelong Virginian, she is passionate about showcasing the Commonwealth’s rich culture, history, and hospitality.
