Global Marketing & Communications Director Virginia Tourism Corporation
Heidi Johannesen has been with the Virginia Tourism Corporation (VTC) for twenty-five years, directing and implementing international marketing and public relations strategies. Her efforts have contributed to increased overseas visitation and spending, helping establish Virginia as a premier global tourism destination. Key initiatives such as the Governor’s Missions, the United Airlines Partnership, and Ink Global Campaigns have been guided by her input, contributing to the growth and success of Virginia’s tourism sector. The mission of VTC is to expand domestic and international inbound travel to generate revenue and employment in Virginia.
In addition to her role at VTC, Heidi serves as the treasurer for Capital Region USA, the official regional destination marketing organization promoting Virginia, Washington, DC, Maryland, and Dulles International Airport to overseas markets. Her collaborative leadership has helped create a regional destination that appeals to international visitors, aligning with their travel patterns and enhancing the region’s collective tourism offerings.
