VA1 Student Conference – Sponsored by Miles Partnership
Regency Ballroom EastJoin us for the VA1 Tourism Summit Student Session! This engaging student program will provide attendees with the information they need to pursue a career in tourism and hospitality, benefits […]
Digital Content Workshop – Sponsored by Love Communications
Regency Ballroom WestThis year’s pre-conference workshop will be a two-part dynamic workshop. Meet the faces of Love Communications in the first hour with Adam Whalen, Vice President of Data Analytics & Research, […]
Pre-Conference Workshop: VTC Grants & Funding Sources Workshop
Mount Vernon/Stratford RoomWe are showing you the money! VTC is using a new grant management portal starting July 2024. Learn how to navigate the new system and how to get reimbursed faster. In […]
Exhibit Hall Open
Grand Ballroom East, Grand Ballroom Foyer & Concourse FoyerOpening Break with Exhibitors – Presented by Advance Travel & Tourism
Grand Ballroom East, Grand Ballroom Foyer & Concourse FoyerThis Event is Sponsored by Advance Travel & Tourism
Opening General Session & Lunch
Grand Ballroom WestState of the Restaurant Industry: 2024 and Beyond Where is the restaurant industry heading the remainder of this year and into 2025? What will this future hold for Virginia restaurateurs? […]
Dessert Break – Sponsored by TripAdvisor
Grand Ballroom East, Grand Ballroom Foyer & Concourse FoyerThis Event is Sponsored by Tripadvisor
Super Session: Understanding the Basics of Digital Marketing – Sponsored by VistaGraphics
Regency Ballroom EastDigital Marketing - Understanding the Basics Join us for a review of digital marketing strategies found to be most effective in travel marketing. We’ll lay the foundation for each strategy […]
Super Session: Unlocking Value with Metrics that Matter – Sponsored by Epsilon
Regency Ballroom WestUnlocking Value: Leveraging Metrics that Matter for Board and Stakeholder Understanding and Engagement Learn how the state, its media agency, and other destinations leverage impactful metrics to enhance value and […]
Super Session: Data-Driven Decision Making in Sports Tourism
Mount Vernon/Stratford RoomData-Driven Decision Making in Sports Tourism As a sports tourism destination, do you know where your community ranks against your competitive set? In your region? In your state? How do […]
Afternoon Break with Exhibitors – Presented by MediaOne
Grand Ballroom East, Grand Ballroom Foyer & Concourse FoyerThis Event is Sponsored by MediaOne
Super Session: Strategies to Target the International Visitor
Regency Ballroom EastThey Stay Longer and Spend More: Strategies to Target the International Visitor With Dulles International Airport fully recovered, now is the time to expand your business by tapping into global […]
Super Session: Unlocking the Power of DEI in Hospitality & Tourism Marketing – Sponsored by Orange 142
Mount Vernon/Stratford RoomUnlocking Power of DEI in Hospitality and Tourism Marketing: Dollars and DEI Understanding Dimensions of DEI, why it matters, VA stats on State Diversity, Economic Impact of DEI advertising and […]
Super Session: Improve Your Grant Applications
Regency Ballroom WestImprove your Grant Applications through Research, Targeted Marketing, Partnerships, and Advocacy You spoke. VTC listened! Changes are coming and you can find out how grants are being streamlined. Learn how […]
Afternoon General Session
Grand Ballroom WestFrom Hotel Rooms to Classrooms to Board Rooms and Back: Leadership Lessons From a 30-year Journey Giving up a great job in the hospitality industry many years ago in order […]
VA1 Taste of Virginia Reception
Grand Ballroom East, Grand Ballroom Foyer & Concourse FoyerJoin us in the exhibitor hall for the VA1 Taste of Virginia Reception! Connect with exhibitors over small plates and refreshments, or network with your tourism colleagues while recapping a […]