
VTC Grants Super Session
November 20: 2:15 pm - 3:15 pm
Conference Track – All In: Tourism Innovation
Join us for a deep dive into how to activate VTC grants to amplify your destination and actively target prospective visitors. From full funnel marketing and pinball marketing to micro-campaigns and massively layered reach, we want to help you understand how to maximize revenue with these grant programs and how to manage the full lifecycle of your grant award, including leveraging match, creating (and revising) marketing and event production plans, completing reimbursements, and writing your final reports. Our goal is to help our partners in an ever changing and increasingly competitive grants program.