Super Session: Inclusive Narratives

Inclusive Narratives: Exploring the Depths of Marketing Rooted in Safety and Belonging

This session explores the shift in tourism marketing from emphasizing destination aesthetics to prioritizing emotional and mental safety, particularly for minority groups. It advocates for deeper, inclusive narratives in marketing campaigns to ensure all travelers feel genuinely welcomed and safe. By integrating empathy and inclusivity, the approach aims to address the comprehensive needs of diverse audiences, highlighting the importance of creating marketing that resonates with and respects every visitor’s experience.

Learning Objectives:

• Understand the Shortcomings of Traditional Marketing: Learn why aesthetic-focused strategies may not fully engage diverse travelers and the importance of addressing deeper needs like safety and belonging.
• Learn About and Implement Inclusive Narratives: Discover the role and impact of inclusive narratives in marketing and gain practical strategies for integrating empathy and inclusivity into marketing campaigns.
• Overcome Challenges and Envision the Future: Identify challenges in shifting to inclusive marketing, discuss solutions, and explore how these strategies can shape the future of tourism marketing.
• Interactive Engagement: Engage in discussions and activities to deepen understanding and apply concepts in real world scenarios.