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Super Session: Data-Driven Decision Making in Sports Tourism
November 14: 2:15 pm - 3:15 pm
Data-Driven Decision Making in Sports Tourism
As a sports tourism destination, do you know where your community ranks against your competitive set? In your region? In your state? How do you stack up against destinations with the same market size? Or those with similar budgets? What is your facility development game plan and how does data factor in? What projects should you be investing in (or NOT investing in and why)?
Join Huddle Up Group Founder+ CEO, Jon Schmieder, for this interactive session discussing the Sports Tourism Index. The Sports Tourism Index evaluates sports destinations in four areas: Facilities, destination strength, organizational structure, and events. The benchmarks used by the Sports Tourism Index are the result of surveys and interviews with the top event rights holders and National Governing Bodies across the United States. The data that comes from the Index can be used to benchmark a destination, its facilities, and to deliver a SWOT analysis of that market’s OMO, CVB or sports commission.
Attend this session to measure how your destination stacks up and learn where you can enhance your current efforts in the growing sports tourism market.