How to Win More First Time Visitors

Conference Track – All In: Marketing that Moves

First time visitors don’t think in destinations first, they think in personal interests first. Learn to talk in the language that entices a first-time visitor to your destination.

Abstract: After years of talking to 10,000 travelers per year in a mobile visitor’s center Josiah Brown, or the New York Sherpa as he is called, has learned how to “Sherpa” interested
travelers into new destinations. Find out what words, images and stories travelers respond to and how to position your destination to benefit from first time customers.

•  Learn the 1st and most important thing travelers will want to know before they choose your destination for the first time
• Learn what language traps us in industry jargon instead of consumer first messaging
• Learn from our experience with the traveling public themselves on the words that create the most interest in marketing
• Learn the 5-step formula to making better recommendations as a habit in marketing
• Find how each of the generational/age buckets thinks and responds to messaging today