Weathering the Message: PR Strategies for Tourism After Disasters

Conference Track – All In: Tourism Innovation

Major crises such as hurricanes, floods, or other emergencies can devastate communities, disrupt daily life, and shake visitor confidence. Tourism can play a critical role in a community’s response and recovery, but timing and messaging must be carefully aligned. In this session, tourism, and communications professionals, along with a Virginia-based disaster relief nonprofit, will share best practices for communicating before, during and after a crisis.

This Programming is Sponsored By Hodges Partnership