Weathering the Message: PR Strategies for Tourism After Disasters

Conference Track – All In: Tourism Innovation

Major crises such as hurricanes, floods, or other emergencies can devastate communities, disrupt daily life and shake visitor confidence. Tourism can play a critical role in a community’s response and recovery, but timing and messaging must be carefully aligned. In this session, tourism and communications professionals, will share experiences from the aftermath of Hurricane Helene and best practices for communicating before, during and after a crisis.

This Programming is Sponsored By Hodges Partnership