Opening General Session & Lunch
November 20: 11:45 am - 2:00 pm
A Special Presentation from Janette Roush
Janette Roush, Brand USA
Join Janette Roush, SVP, Innovation and Chief AI Officer for Brand USA, who will help kick off the 2025 VA1 Tourism Summit with a special presentation! Session description coming soon!
Help Them Thrive: Lead with Humanity and Cultivate the Best in Yourself and Others
Melissa Majors, Melissa Majors Consulting
Imagine leading in a way that energizes people, sharpens performance, and fuels sustainable success—for yourself and everyone you influence. Help Them Thrive® is a transformative session inspired by the game-changing book by Melissa Majors, designed for leaders, coaches, mentors, and everyday humans who want to unlock the full potential in others while creating healthier, more human-centered environments.