Opening General Session & Lunch
Unlocking Possibility: AI for the Next Era of Tourism
Janette Roush, Brand USA
Artificial intelligence is redefining how travelers dream, plan, and book. In this keynote, Brand USA’s Janette Roush will show how AI is making U.S. destinations more discoverable and bookable for international travelers, while transforming how tourism organizations engage visitors. Through real-world examples and practical entry points, attendees will learn how to use AI today—and prepare for the opportunities it creates tomorrow. Takeaways include:
- Learn easy AI prompts to use right away
- See how AI turns static websites into trip planners
- Discover new ways to capture visitor insights
- Explore case studies from Brand USA and destinations
- Get inspired by future AI trends in tourism
Help Them Thrive: Lead with Humanity and Cultivate the Best in Yourself and Others
Melissa Majors, Melissa Majors Consulting
Imagine leading in a way that energizes people, sharpens performance, and fuels sustainable success—for yourself and everyone you influence. Help Them Thrive® is a transformative session inspired by the game-changing book by Melissa Majors, designed for leaders, coaches, mentors, and everyday humans who want to unlock the full potential in others while creating healthier, more human-centered environments.