Digital Content Workshop

This year, we’re excited to include admission to the pre-conference Digital Content Workshop in your VA1 registration at no additional charge! Join us Thursday morning for this exciting two-part workshop that will include a deep dive into smarter email marketing for destinations, as well as a session on social best practices.

Smarter Email Marketing for DMOs: From Creative Optimization to Authentication and AI

Speaker: Jeanne Jennings

This session is designed for destination marketing professionals and tourism partners who want to level up their email marketing — whether you’re running campaigns yourself or managing an email marketing team. Join us and you’ll learn:

• How to craft a results-focused email marketing strategy tailored to tourism and destination marketing goals
• Where to begin with creative optimization to boost engagement and conversions
• Why authentication is critical to reaching the inbox and how to implement it
• When personalization is useful and when it’s not
• Where basic automation can deliver great returns
• How to leverage video in email without busting your budget
• Simple ways to segment your list and increase relevance
• Which performance metrics are most useful for gauging success
• AI’s role in email marketing today and what’s coming next; how to start experimenting with confidence

Content Workshop: All In on Authentic Content

Speakers: Hannah Armstrong, Grey Walters

Virginia Tourism’s Brand Team will do a deep dive in their content process. This session will cover everything from editorial calendars, social media content, creating branded content, working with influencers, and YouTube strategy. Come prepared to ask these experts their best tips and tricks on all things content.

This Programming is Sponsored By: