Digital Content Workshop

This year, we’re excited to include admission to the pre-conference Digital Content Workshop in your VA1 registration at no additional charge! Join us Thursday morning for this exciting two-part workshop that will include a deep dive into smarter email marketing for destinations, as well as a session on social best practices.

Smarter Email Marketing for DMOs: From Creative Optimization to Authentication and AI

Speaker: Jeanne Jennings

This session is designed for destination marketing professionals and tourism partners who want to level up their email marketing — whether you’re running campaigns yourself or managing an email marketing team. Join us and you’ll learn:

• How to craft a results-focused email marketing strategy tailored to tourism and destination marketing goals
• Where to begin with creative optimization to boost engagement and conversions
• Why authentication is critical to reaching the inbox and how to implement it
• When personalization is useful and when it’s not
• Where basic automation can deliver great returns
• How to leverage video in email without busting your budget
• Simple ways to segment your list and increase relevance
• Which performance metrics are most useful for gauging success
• AI’s role in email marketing today and what’s coming next; how to start experimenting with confidence

Session Title Coming Soon!

Speaker: Liza Mickens

Session description coming soon!

This Programming is Sponsored By: