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Closing General Session & Lunch
November 15: 12:30 pm - 2:00 pm
Unveiling Virginia’s Flagship Campaign Results
Join VTC and its agency partners as we dive into the progress and impact of Virginia’s latest flagship campaign, Vacation Starts with VA. We’ll reveal insights from our recent Audience Segmentation Study, introducing three key audience segments that shaped our creative and media strategy. This session will highlight campaign results, showcase creative assets, and offer a sneak peek at our plans to expand opportunities for partners next year.
Presenters:
- Jonathan Smithgall & Adam Whalen, Love Communications
- Jarrett Beeler, Sway Creative
- Lindsey Norment, Brand Director, VTC
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