Afternoon General Session

A Special Presentation from Al Hutchinson

Al Hutchinson, AVH Enterprise

Join Al Hutchinson, Founder of AVH Enterprise, for an exciting session to kick off the second General Session on Thursday! Session description coming soon!

The Art of Speaking, Actually Speaking, Advocacy

Josiah Brown, NY Sherpa

The Art of Speaking, Actually Speaking, Advocacy: Destination marketing organization’s budgets are either “being attacked” or “about to be attacked”. We can’t just tell our story, now we must sell our story. Abstract: To move people, you must be able to move them emotionally and be a compelling, reasonable and educated voice. Learn skills on effectively speaking as well as how to craft the message that you are bringing. This session will bring DI’s Tourism Lexicon alive while training you to think and perform like a professional speaker.

• Learn the difference between lobbying, often not an activity we engage in directly, and advocacy which is an ecosystem of communicating and demonstrating the essential value of a visitor economy and the DMOs who market and manage that economy.
• Learn the most effective formula for how to frame what our industry does and the effect it has on community vitality.
• Learn how to build advocates in your destination
• Have fun filling out a “MadLib” that frames how to tell your destinations story with impact
• Learn from a professional speaker the tips and tricks to turn your next presentation into a personally and professionally rewarding experience in speaking.