Jonathan Keslow is the Director of Travel and Tourism at Epsilon—the leader in outcome-based marketing with a rich, 50-year heritage in helping marketers anticipate, activate and prove measurable business outcomes. Jonathan has worked in the digital marketing space for nearly a decade. He has diverse experience working with brands like Marriott, Wyndham, USTA and destinations like Virginia Tourism, New Jersey, Arlington, Fairfax VA and Annapolis. His depth and breadth of experience allow him to help travel and tourism marketers focus on measurable outcomes using data-driven solutions. With his experience building campaigns from the ground up, he has helped his clients think outside the box and utilize unique strategies to maximize return. Passionate for the tourism industry, Jonathan is also a member of SKAL.