Ted Sullivan

Vice President of Resort & Destination Analytics at Adara

Ted leads the product development, marketing and sales of ADARA’s analytics products for destinations and resorts. ADARA’s solutions provide enhanced analytics to gain insight into the consumer purchase journey and future demand trends.

Prior to joining ADARA, Ted was vice president of business strategy and development at MMGY Global, where he played a key strategic role working with a variety of clients including Visit Europe, New Mexico Tourism, Bermuda Tourism Authority, and Visit Savannah and accelerated growth across all of the company’s travel categories.

Previously Ted created and successfully expanded the DMO MOJO event, which has become a destination staple for creative thought leadership in the industry. In addition, he is a popular speaker and contributor to industry publications and conferences, and wrote one of the industry’s most read blogs, Travel With Ted, which chronicled his travels around the world.


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