Val Guffy

Having a passion for travel at a young age, it is fortuitous that Val works within an industry she loves. For more than 13 years, Val has been with the Virginia Tourism Corporation and currently serves as the Director of Consumer and Partner Services. This role provides her with a diversity of responsibilities including oversight of the Commonwealth’s 13 Welcome Centers, VTC’s Partnership Marketing and Advertising Program (PMAP) and protecting the Virginia is for Lovers’ trademarks, just to mention a few. Since the inception of VTC’s LGBT marketing initiatives, Val has been instrumental in training, educating and promoting these initiatives to Virginia’s tourism industry.


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