As principal, Rachel leads SIR’s practice area in tourism, cities, economic development, and placemaking. Previously, Rachel led SIR’s ongoing quantitative and qualitative research efforts. Since joining the team in 2005, she has been immersed in every aspect of the research and planning process. She works closely with the SIR team to coordinate a thoughtful project design, questionnaire development, fieldwork supervision, data analysis, reporting, and presentations – all to inform a final data-driven strategy that supports the client’s business goals. Rachel is also a national keynote presenter and has shared SIR’s trends research with many audiences across the country. Notably, Rachel is one of America’s experts on how Millennials think and behave as young professionals.