Pratiksha joined Virginia Tourism Corporation in 2017. As the Senior Research Manager, she manages, evaluates, and executes the core programs of the VTC Research department and provides research support to VTC team members across all departments. Prior to joining VTC, she was working for a market research firm based out of Kentucky analyzing data trends relating to customer interactions and employee perceptions. Pratiksha has a background in architecture and holds a master’s degree in Urban Planning from the University of Louisville. She lives in Richmond with her with husband and two young kids.