Leah Reams

As the Brand Manager for Virginia Tourism Corporation, Leah works closely with the Brand and Creative teams to grow awareness and maintain the integrity of the iconic Virginia is for Lovers brand. She oversees production of the annual Virginia Travel Guide, as well as the LOVEworks program, which has inspired the creation of nearly 300 giant LOVE signs across the Commonwealth.

Leah is a life-long Virginia resident and has resided in Richmond since graduating from the University of Kentucky, where she studied Integrated Marketing Communications. She credits previous roles with Sports Backers, Richmond Region Tourism and a local ad agency for sparking her love of the tourism industry, in which she has worked for more than 10 years.


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