Jerrine Lee Jerrine Lee is a seasoned destination marketing expert driven by her passion to create meaningful partnerships while promoting the Richmond Region as a world-class destination to host sports tournaments and events. As Vice President of Sports, she not only drives economic impact to the Richmond Region through sports tourism, but also oversees the event management team that rolls out the red carpet of hospitality and support for each event that comes to town. As a 2020 Connect Sports Game Changer, she is committed to making sure the Richmond Region is a diverse, inclusive and welcoming destination for all sports.