Jerrine Lee Jerrine Lee is a seasoned destination sales expert driven by a passion to create meaningful partnerships while promoting the Richmond Region as a world-class destination to meet and play. As Vice President of Sales, she leads the team responsible for driving economic impact and hotel room night generation through successfully recruiting meetings, conventions, and sports tournaments. Prior to joining Richmond Region Tourism in 2016, Jerrine worked for the Richmond Flying Squirrels, a Double-A affiliate of the San Francisco Giants, where she served as the Director of Suite Sales and Client Relations. She received her undergraduate degree from James Madison University and her master’s degree from Virginia Commonwealth University Center for Sport Leadership. Jerrine serves on the advisory board for James Madison University School of Hospitality, Sport & Recreation Management, the advisory board for the Center for Sport Leadership at Virginia Commonwealth University, and the Board of Directors for the Sports Events & Tourism Association.