Janette Roush is the Executive Vice President, Marketing and Digital, for New York City Tourism + Conventions, New York City’s official destination marketing organization. She oversees the organization’s paid media strategy, digital initiatives and media insights to raise the profile of NYC and to inspire visitation to the five boroughs. She is also responsible for the organization’s domestic and international promotional campaigns, B2B marketing for the travel trade and meeting planners, partnerships, and promotional strategy for campaigns like NYC Restaurant Week and NYC Broadway Week. She represents New York City Tourism + Conventions on US Travel’s IPW Advisory Board and their Sustainable Travel Coaliltion. A native of Kansas City, Missouri, Roush holds an MFA in Performing Arts Management from Brooklyn College. Prior to joining New York City Tourism + Conventions, she spent more than two decades marketing Broadway at organizations such as Broadway.com and AKA, a global leader in entertainment advertising and strategy. She is a two-time Ironman and an adjunct assistant professor of Arts Marketing at Hunter College.