Jackie Franchi

Jackie Franchi serves as Vice President of Marketing & Sales for Visit Fairfax, the official destination marketing organization for Fairfax County, Virginia.  Visitors to Fairfax County generate billions of dollars in direct spending and support thousands of local jobs.  As the County’s official DMO, Visit Fairfax is charged with promoting, marketing, and selling Fairfax County as a preferred destination for visitors from all market segments including business, leisure, and sports.

Jackie has more than 30 years of sales and marketing experience in hospitality and tourism. Prior to joining Visit Fairfax in 2005, she spent more than 20 years working in the hotel industry in Northern Virginia and the District of Columbia, representing both corporate suburban and city-center convention hotels.  Over the past 16 years, Visit Fairfax marketing campaigns have been recognized with both state and national honors including two National Gold ADDY awards and HSMAI’s Platinum Award and Best in Show. Much more importantly, Visit Fairfax has contributed over $100 million annually in incremental revenue growth for our stakeholders, our citizens, and our communities.

Jackie has loved living in Fairfax County for the past 30 years with her husband and children, their two dogs, Max and Mia, and Fred the Cat.


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