Jackie Franchi serves as the Vice President Marketing & Sales for Visit Fairfax, the destination marketing organization for Fairfax County, Virginia. Visitors to Fairfax County generated over $3.3 billion in 2019 and supported more than 30,000 local jobs. As the County’s official DMO, Visit Fairfax is charged with promoting, marketing, and selling Fairfax County as a preferred destination for visitors from all market segments, including business, leisure, and sports.
Jackie has more than 30 years of sales and marketing experience in hospitality and tourism. Prior to joining Visit Fairfax in 2005, she spent more than 20 years working in the hotel industry in Northern Virginia and the District of Columbia, representing both corporate suburban and city-center convention hotels. During that time, she held positions in several areas including the Rooms Division and Food & Beverage; however, the majority of her career was devoted to sales and marketing. Over the past 17 years, Visit Fairfax marketing campaigns have been recognized with both state and national honors including two National Gold ADDY awards and HSMAI’s platinum award and Best in Show, but much more importantly, the team has contributed over $100 million annually in incremental revenue growth for our stakeholders, our citizens, and our communities.
Jackie has loved living in Fairfax County for the past 30 years and never tires of discovering new hidden gems in the region. She lives with her husband Jorge, their chocolate lab Mia, and Fred the Cat.