Eric Olson

Eric Olson, Principal at Huddle Up Group, has 20 + years of experience in sports marketing, including leadership positions with Eat Sleep Breathe Lacrosse, National Association of Intercollegiate Athletics (NAIA) and Golf Course Superintendent Assoc. of America (GCSAA). Eric brings with him a deep knowledge of the nonprofit and sports tourism industries through the lens of Rights Holders, National Governing bodies, Sports Commissions, Convention & Visitors Bureaus, and Local Organizing Committees.

Eric has served on various boards nationally and locally including the National Association of Collegiate Directors of Athletics Executive Committee, USOC (United States Olympic Committee) Multi-sport Organization Committee and was instrumental in the formation of the Lacrosse Association of Kansas City. He has been a featured speaker and panel guest at various conferences and institutions regarding sports and event management.

He is a graduate of Missouri State University where he earned a bachelor’s degree in Marketing and
resides in Kansas City area with his wife and three children.


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