Dan Roberts

Dan Roberts is the Director of Research and Market Intelligence for the Virginia Tourism Corporation since early 2021. Prior to VTC, Dan spent four years with Choice Hotels International in Rockville, MD, leading property, market, and economic analytics for the company’s Business Intelligence Group. Prior to his time with Choice Hotels, Dan consulted for over 3 years with hotel industry leaders Hilton and Marriott on accounting & finance process optimization, and on loyalty program fraud prevention.

Dan holds a Bachelor’s of Science degree in Economics from American University in Washington, DC. During this time, he spent a year abroad at the London School of Economics focusing on economics and government. Dan enjoys traveling around Virginia photographing and learning from the Commonwealth’s numerous historical sites.


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