Dan Roberts is the Vice President of Research and Strategy for the Virginia Tourism Corporation (VTC). In his role, Dan leads VTC’s market research, industry analytics, and overall planning and goal setting processes using data to help identify, set, and measure the organization’s overall priorities. Prior to joining VTC in early 2021, Dan spent 4 years with Choice Hotels International in Rockville, MD, leading performance analytics for the company’s Business Intelligence Group.
Dan first became passionate about the hospitality and tourism industries by consulting with Fortune-500 global hospitality companies in an accounting and audit capacity, which kicked off a long journey through the industry that led him to VTC. His hotel data experience includes industry and competitive analysis, data-driven site selection based on demographics and local points of interest, loyalty program fraud prevention, and overall brand opportunity identification and sizing. Dan has a degree in Economics from American University in Washington, DC.