Chris Canfield

As Vice President of Virginia is for Lovers, Chris focuses his efforts on Maximizing the Tourism Potential of Virginia’s Communities.    Through Planning, Developing and Marketing, Chris works with his dedicated team at VTC’s Partnership Marketing Division in helping build creative communities throughout the Commonwealth.  Whether it’s the power of music, outdoor adventure, culinary experiences, art or heritage – communities across Virginia are creating a new paradigm for our Tourism Industry.

Chris is a graduate of George Washington University’s prestigious Tourism Program where he finished top in his class with a Masters in Tourism Administration.   He brings more than 3 decades of Marketing and Tourism expertise to the table and has garnered more than 100 awards for Marketing Excellence, domestically and internationally.


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