Caitlin Castainca Johnson joined Virginia Tourism Corporation in 2012 and serves as the Director of Operations and Industry Initiatives for the Partnership Marketing division. She currently leads the DRIVE 2.0 Statewide Tourism Plan initiative. She oversees many different special projects that involve Virginia’s tourism partners including the original DRIVE Tourism Statewide Tourism Plan, Orthophonic Joy: The 1927 Bristol Sessions Revisited and Crush Friday. Caitlin was raised in East Tennessee where she earned her Master’s degree from the University of Tennessee in Communications and Advertising. She resides in Richmond with her husband, Justin, and their corgi, Charlie.