This much is true: we’re all going to live the rest of our lives in the future. And tomorrow will be very different from today. But how can we know what tomorrow will look like, and what can we be doing today to prepare for it? In this insightful, data-rich and entertaining session, acclaimed futurist John W. Martin will present a researcher’s view on the future of tourism. Pressure is high on tourism leaders to provide attractions, programs, facilities and services that meet and exceed today’s modern visitor. John will share demographic, societal, and cultural changes affecting tourism today. Informative and filled with practical action steps, John will help leaders be better positioned to succeed.