All PR is good PR, right? Maybe not…your organization may at some point be faced with unwelcome criticism or scrutiny, and you’ll be called upon to act and react to the news or situation. How should you handle it? Our speaker, Al Hutchinson, will help you understand how to use what he calls “The three S’s” – speed, strategy, and strength – to not only respond, but to flip the script to your benefit. He’ll use a recent, real-life example of when the City of Baltimore was criticized on the national stage, and share what strategies he and his staff used to successfully respond.