Monday Super Sessions, Part 1: Score More for Your Community: Sports Tourism

Sports Tourism is more than just a meeting and convention in shorts.  Did you know that by 2025, sports travel is projected to be a $30 billion dollar industry?  This panel of sports tourism experts will speak to why sports tourism is important for our economy, how sports tourism happens through strategic partnerships with Convention & Visitor Bureaus, Parks and Recreation Departments and Event Rights Holders, and share recommendations for what we need to do to stay competitive as a state and in our communities.

On the panel (as of 8/23/19):

J.C. Poma (Moderator), Sports Development Manager, Richmond Region Tourism. J.C. has a deep passion for the role sports plays with Richmond Region Tourism’s funding jurisdictions, community partners and constituents.

Marc Goldman, Head of Marketing & Sponsorship, Marine Corps Marathon. Marc is head of marketing/sponsorship at one of the largest marathons in the world and one that brings runners into multiple Virginia destinations each year.

Carey Harveycutter, Director of Tourism, City of Salem, Virginia. Considered the godfather of sports marketing in Virginia, Carey serves as Salem’s Director of Tourism and has served as tournament director of 87 NCAA Division II and III National Championship events.

Jerrine Lee, Sports Development Manager, Richmond Region Tourism. Since 2018, Jerrine has worked with the Sports Development team, where she promotes and markets the Richmond Region as a world-class destination for hosting sports-related events and meetings.

Matthew Simms, Executive Director, United States Collegiate Athletic Association. USCAA is an organization dedicated to providing opportunities for small colleges to compete for National Championships and student athlete recognition against schools of like size in the U.S.

Meetings & Conventions Monday Breakout | 1st Session
Location: Date: November 18, 2019 Time: 2:00 pm - 3:00 pm Marc Goldman Carey Harveycutter Jerrine Lee J.C. Poma Matthew Simms