Closing Session & Lunch

Attracting international visitors has never been more competitive and the global product development and distribution landscape continues to rapidly evolve. That’s why Virginia Tourism Corporation is partnering with Travel South and Brand USA to bring Virginia’s unique travel experiences to the world through Tourism Exchange USA. The Tourism Exchange is a connectivity platform that digitizes and democratizes the product development and distribution landscape, allowing attractions, experiences, and accommodations of all sizes to connect their live product inventory to global OTAs and tour operators. Already in use in Australia, Japan, and the UK, Tourism Exchange USA will create an opportunity for Virginia’s businesses and destinations to expand their product reach to new customers around the globe, driving visitation and economic impact. Get a preview of the Exchange and how you can benefit.

Bruce Smith is a former defensive end for Virginia Tech, the Buffalo Bills and the Washington Redskins. He was born in Norfolk, Virginia, and attended Virginia Tech from 1981-1984 before he became the first overall pick in the 1985 NFL Draft. Smith was elected to the Pro Bowl for 11 years straight and helped the Buffalo Bills compete in four consecutive Super Bowls. Upon his retirement, Smith was the only player to have over 200 sacks in his career, and he was inducted into the Pro Football Hall of Fame in 2009.

In, 2004,  Smith founded Bruce Smith Enterprise (BSE), a commercial real estate firm that specializes in the development of premier mixed-use projects. Headquartered in Virginia Beach, VA, the eponymous company has developed notable properties throughout the Mid-Atlantic region that feature the cohesive and seamless integration of residential, Class A office, guest, and retail space. Smith is also firmly committed to creating jobs and generating revenue in his greater hometown community.

BSE has flourished since its inception, partnering with Armada Hoffler in the development of the Mandarin Oriental Hotel, The Swedish Embassy, and Harbourside Office Building in Washington, D.C., and Blocks 7 and 10 in The Town Center of Virginia Beach, VA. Smith is especially proud of the Hilton Garden Inn and Smith’s Landing apartment complex that the firm built in Blacksburg, VA to service the needs of students, alumni, and their families at his Virginia Tech alma mater.

Location: Date: November 14, 2023 Time: 12:30 pm - 2:30 pm Nate Huff Nate Huff Bruce Smith Bruce Smith