Tuesday General Session

In Unlocking the Potential of Generations, Alicia Rainwater, speaker for the Center for Generational Kinetics, will help you solve the multigenerational challenge. She will reveal new generational truths about Gen Z and Millennials based on The Center’s latest research. She will share surprising data, powerful frontline stories, hidden trends, and specific solutions that drive measurable results in the hospitality and tourism industry. You will leave with new ways to improve employee performance in the workplace and strategies for messaging and marketing to the generations.

James Warren is a storyteller and a strategist, passionate about the intersections of human and digital, and brands, culture and communities. James is the Vice President of Brand Strategy at JMI, a brand strategy and consulting firm uniquely focused on brand community engagement. He is also the Founder and CEO of Share More Stories, a human experience research company that delivers deeper human insights and solutions through storytelling and machine learning, to help brands and organizations create more value for and with their constituents.

For nearly 25 years, James has used his unique blend of marketing, storytelling, strategic planning, organizational development and innovation experiences to help companies form lasting connections with their employees, consumers and communities. Over the last several years, James and his team have led groundbreaking studies focused on the travel experiences of historically excluded and underrepresented consumer groups, helping clients at the state and local level develop more authentic engagement and improve the visitation experience.

A sought-after advisor, facilitator, contributor and convener, James serves on the BridgePark Foundation’s Board of Directors and Executive Committee as Chair-Elect; the YMCA of Greater Richmond’s Board of Directors, Executive Committee, and Mission, Equity and Inclusion Committee; and The Dwight School Foundation’s Diversity Equity and Inclusion Board. James studied economics and literature at Princeton University and creative writing at Columbia University, and also writes for Richmond magazine on family, community, and lifestyle. Originally from New York City, James and his family now call Richmond, Virginia home.

Location: Date: November 14, 2023 Time: 8:00 am - 9:30 am Alicia Rainwater Alicia Rainwater James Warren