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X-WR-CALNAME:VA1 Governor's Tourism Summit
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DTSTART;TZID=America/New_York:20251121T113000
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UID:10000014-1763724600-1763728200@va1tourismsummit.org
SUMMARY:How to Win More First Time Visitors
DESCRIPTION:Conference Track – All In: Marketing that Moves\n\nFirst time visitors don’t think in destinations first\, they think in personal interests first. Learn to talk in the language that entices a first-time visitor to your destination. \nAfter years of talking to 10\,000 travelers per year in a mobile visitor’s center Josiah Brown\, or the New York Sherpa as he is called\, has learned how to “Sherpa” interested travelers into new destinations. Find out what words\, images and stories travelers respond to and how to position your destination to benefit from first time customers. \n\n Learn the 1st and most important thing travelers will want to know before they choose your destination for the first time\nLearn what language traps us in industry jargon instead of consumer first messaging\nLearn from our experience with the traveling public themselves on the words that create the most interest in marketing\nLearn the 5-step formula to making better recommendations as a habit in marketing\nFind how each of the generational/age buckets thinks and responds to messaging today
URL:https://va1tourismsummit.org/event/super-session-breakouts-3/
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DTSTART;TZID=America/New_York:20251121T080000
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UID:10000011-1763712000-1763717400@va1tourismsummit.org
SUMMARY:Friday Morning General Session
DESCRIPTION:Global Marketing Insights – Drive Valuable International Tourism in Your Destination\nCarroll Rheem\, ioliote group\nJoin Carroll Rheem\, a leading voice in travel insights and global strategy\, for an engaging look at the key trends defining international tourism. From shifting traveler behaviors to emerging market opportunities\, Carroll will dive into the data and stories driving visitation to Virginia from abroad. Discover how you can capitalize on current global trends to drive international tourism to your destination or business and secure those visitors who stay longer and spend more money when they travel. \n\nSnackable Insights to Start Your Day\nDan Roberts\, Virginia Tourism Corporation\nFuel up on fresh data and the latest outlook for the rest of 2025 and for the year ahead. VTC’s Dan Roberts will unpack how growth across Virginia is shaping up across traveler segments and regions of the Commonwealth\, highlighting where the state is gaining momentum and where challenges remain. Attendees will come away with a clear understanding of the underlying trends driving Virginia’s tourism economy in 2025\, the data they should be keeping an eye on\, and a forward-looking perspective on expectations for 2026 in Virginia. \n\nThe Art of Speaking\, Actually Speaking\, Advocacy\nJosiah Brown\, NY Sherpa\nThe Art of Speaking\, Actually Speaking\, Advocacy: Destination marketing organization’s budgets are either “being attacked” or “about to be attacked”. We can’t just tell our story\, now we must sell our story. Abstract: To move people\, you must be able to move them emotionally and be a compelling\, reasonable and educated voice. Learn skills on effectively speaking as well as how to craft the message that you are bringing. This session will bring DI’s Tourism Lexicon alive while training you to think and perform like a professional speaker. \n\nLearn the difference between lobbying\, often not an activity we engage in directly\, and advocacy which is an ecosystem of communicating and demonstrating the essential value of a visitor economy and the DMOs who market and manage that economy.\nLearn the most effective formula for how to frame what our industry does and the effect it has on community vitality.\nLearn how to build advocates in your destination\nHave fun filling out a “MadLib” that frames how to tell your destinations story with impact\nLearn from a professional speaker the tips and tricks to turn your next presentation into a personally and professionally rewarding experience in speaking.\n\n\nVirginia American Revolution 250 Presentation\nCheryl Wilson\, VA 250 Commission\nJoin Cheryl Wilson\, the Executive Director for the Virginia American Revolution 250 Commission\, for an exciting update on all things VA250! Session description coming soon!
URL:https://va1tourismsummit.org/event/general-session-breakfast/
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