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SUMMARY:Digital Content Workshop
DESCRIPTION:This year\, we’re excited to include admission to the pre-conference Digital Content Workshop in your VA1 registration at no additional charge! Join us Thursday morning for this exciting two-part workshop that will include a deep dive into smarter email marketing for destinations\, as well as a session on social best practices. \n\nSmarter Email Marketing for DMOs: From Creative Optimization to Authentication and AI\nSpeaker: Jeanne Jennings\nThis session is designed for destination marketing professionals and tourism partners who want to level up their email marketing — whether you’re running campaigns yourself or managing an email marketing team. Join us and you’ll learn: \n\nHow to craft a results-focused email marketing strategy tailored to tourism and destination marketing goals\nWhere to begin with creative optimization to boost engagement and conversions\nWhy authentication is critical to reaching the inbox and how to implement it\nWhen personalization is useful and when it’s not\nWhere basic automation can deliver great returns\nHow to leverage video in email without busting your budget\nSimple ways to segment your list and increase relevance\nWhich performance metrics are most useful for gauging success\nAI’s role in email marketing today and what’s coming next; how to start experimenting with confidence\n\n\nContent Workshop: All In on Authentic Content\nSpeakers: Hannah Armstrong\, Grey Walters\nVirginia Tourism’s Brand Team will do a deep dive in their content process. This session will cover everything from editorial calendars\, social media content\, creating branded content\, working with influencers\, and YouTube strategy. Come prepared to ask these experts their best tips and tricks on all things content. \n\nThis Programming is Sponsored By:
URL:https://va1tourismsummit.org/event/digital-content-workshop/
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