Lou Hammond

Lou Rena Hammond has transformed a three-employee, three-client company into an award-winning, independent public relations and integrated marketing agency with 40 employees and more than 40 prestigious travel, retail, lifestyle, technology, and real estate clients with offices in New York, Charleston, Miami and Los Angeles.

Over the past 33 years, she has led Lou Hammond Group in its service to clients through media outreach and integrated marketing programs inclusive of public relations, public affairs, international promotions, product introductions, social media and crisis communications.

Lou developed her specialty in marketing to sophisticated, upscale consumers during her 15-year tenure at Pan American World Airways where she served as director of publicity and public affairs and acted as the carrier’s lobbyist for the state and city of New York.

The agency has earned numerous accolades; Creativity in Public Relations Award from Inside PR, a three-time winner of the Big Apple Award and a record-breaking 100+ Adrian Awards. Lou was honored by the Women in Communications’ Matrix Award, HSMAI’s Winthrop W. Grice Award, the Golden Pineapple from the Charleston Area CVB and named to PR News’ Hall of Fame.

A fifth-generation Texan, Lou resides in New York and Charleston.


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