Jenna French

Jenna French is the Director of Tourism & Business Development for Shenandoah County. Jenna lived all around the country before settling down in Woodstock, Virginia in the heart of the Shenandoah Valley in 2010 where her career in Woodstock as Director of the Chamber of Commerce. It was there that Jenna discovered her love for the Tourism Industry and in 2013, became the Director of Tourism & Marketing for Shenandoah County.

Jenna’s passion for regional collaboration and business development is what sparked the development of the Shenandoah Spirits Trail in 2016. The Spirits Trail, which originally formed as a partnership between Shenandoah, Rockingham and Frederick Counties as well as the cities of Harrisonburg and Winchester has now grown to include the entire Northern Shenandoah Valley and over 40 wineries, breweries, distilleries, and cideries.


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