Jackie Saunders is the Vice President of Marketing at Visit Loudoun where she leads the destination marketing and promotion for the wealthiest and fastest growing county in the United States, Loudoun County. Jackie directs and manages the marketing and communications strategies that target domestic and international leisure travel, meetings/conferences, sports and weddings. Loudoun County has over 40 wineries and more than 22 breweries, the most of any Virginia jurisdiction. Successful culinary related initiatives include the creation and launch of the LoCo Ale Trail, the DC’s Wine Country Passport, and securing both the National Wine Tourism Conference and National Beer Bloggers & Writers Conference for Loudoun County.
Prior to working with Visit Loudoun, Jackie spent more than 12 years with the Canadian Tourism Commission in successive marketing and public relations roles and has an extensive background in multiple market segments in the tourism industry. Jackie has spoken on industry panels and presented topics to partners, community, and industry associations.