Wine, Beer & Spirits Trails: How to Start, and Market, Your Own

With breweries and distilleries having booms of their own, wine is no longer the only beverage in town, and CVBs/DMOs are looking for creative ways to market them. What’s the right strategy? Does a “three-for-all” approach work for these distinct travel markets? Who’s finding success with Wine, Beer & Spirits Trails?

Hear from CVBs/DMOs who are testing out these new Trails, what’s working – and not working – for them, and other creative marketing strategies for craft beverage travel lovers.

Moderator — Nancy Bauer — Virginia Wine in my Pocket


  • Bree Bever, Web & Social Marketing Coordinator, Newport News Tourism
  • Jackie Saunders, Vice President of Marketing, Visit Loudoun
  • Jenna French, Director of Tourism & Marketing, Shenandoah County
  • Leslie Gregg, Founder, Creative Director & CEO of The Market at Grelen, Inc.

Monday Breakout | 2nd Session
Location: Momentum Room Date: November 13, 2017 Time: 4:00 pm - 5:00 pm Nancy Bauer Bree Bever Jackie Saunders Jenna French Leslie Gregg