With breweries and distilleries having booms of their own, wine is no longer the only beverage in town, and CVBs/DMOs are looking for creative ways to market them. What’s the right strategy? Does a “three-for-all” approach work for these distinct travel markets? Who’s finding success with Wine, Beer & Spirits Trails?
Hear from CVBs/DMOs who are testing out these new Trails, what’s working – and not working – for them, and other creative marketing strategies for craft beverage travel lovers.
Moderator — Nancy Bauer — Virginia Wine in my Pocket